Rise to the Challenge

To launch a recruitment campaign in the middle of a global pandemic, Capilano University needed to put their trust in a team that could speak directly to millennial students. Director, and former Cap-U graduate, Jordan Findlay, along with DOP Cole Graham and the creative team at 123w put together a hero anthem film that pushes through the noise. With glimpses in to the real life student activities and throw-to-camera moments that bring the viewer in, this 60-second call to action sparks hope and gets potential applicants to rise to the challenge.