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Arc'teryx - FW23 Campaign

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Arc'teryx
DP: Bryn McCashin
Digital • 16:9

FW23 Campaign

Capturing the rugged abilities of their latest line while controlling the studio environment meant bringing together the abstract with the practical. Our team built a nighttime snow environment with moving lights to blend both. Directed by Jordan Findlay. Cinematography by Bryn McCashin. Produced by BOLDLY.